To create the following designs, I used Polyvore.  To use this program, I browsed the web, looking for images that blend together into a story.  I see this as a means to advertising and visual merchandising. The common thread to my stories is based on my love of vintage apparel and accessories.  Although Polyvore is the application I use, the same creativity and intentionality would be used in store layouts, interior store displays and window displays.   

Polyvore is a internet based application for design.  It allows the user a medium for working with images gathered from the web.  The user creates sets of composed of individual images.  Polyvore offers an unprecedented level of direct engagement with real products and brands, while its social features make it a powerful platform for the creation and distribution of user-generated advertising.

The following statistics about Polyvore is taken directly from their website (http://www.polyvore.com/cgi/about):

  • Polyvore launched in February 2007
  • 3.7 million unique visitors per month
  • 140 million monthly page views
  • 900,000 registered users
  • 10 minutes average session time on site
  • 20 pageviews average per visit


Sophia which features 1928 jewelry 

Sophia which features 1928 jewelry, True Religion Perfume and dress by Paul and Joe Ruffle. Photograph by Horst P. Horst featuring Gene Tierney, an actress from the 1940’s.


Joan, featuring a clutch by Miu Miu, shoes by Georgina Goodman and belt by Vivienne Westwood.  The photograph features Joan Crawford.


Dolores, featuring shoes by Christian Louboutin, clutch by Judith Leiber and dress by One Vintage.


Marie, featuring a Stella McCartney dress, a Christian Louboutin clutch, Chloe perfume and shoes by Jeffrey Campbell.  The photograph is a Horst P. Horst, a famous Vogue photographer.

Invitation for the Grand Opening of Simply Sophia 

Invitation for the Grand Opening of Simply Sophia’s which would be sent to the target market. 

Flickr Photos





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